Technology too is a key driver in increasing footfalls, believes Sohan Roy, founder chairman and CEO of Aries Group of Companies. Why not we take the screens to them? Why not build multiplexes in these places? Indians don’t watch cinema for entertainment it’s a culture for us,” he added. “In places like Madhya Pradesh, people literally travel 50 km to watch movies. Sampat also pointed out that most multiplexes rely on malls, which is not a healthy trend.
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This means there are people with high spending capacity even in smaller cities,” he said. A young mute girl from Pakistan loses herself in India with no way to head back. The response has been extremely good and its average ticket price is same as that of Mumbai’s. “We were the first to open a four-screen multiplex in Patna. The feature film is produced by Rockline Venkatesh and Salman Khan and the music composed by Pritam Chakraborty. Ilayathalapathy Vijays upcoming film Puli has created.
Despite being the largest producer of films in the world, India still struggles to generate revenue because most people still have no access to screens,” he said.Īccording to Devang Sampat, business head - strategy, Cinepolis India, one of the best ways to increase footfalls is to target tier-2, tier-3 and even tier-4 cities. Bajrangi Bhaijaan is a 2015 Indian movie directed by Kabir Khan starring Salman Khan, Kareena Kapoor, Harshaali Malhotra and Nawazuddin Siddiqui. Vijays Puli has beaten a record of Salman Khans Bajrangi Bhaijaan and Kick on Youtube. As of today, only 15 percent of total screens in India constitute multiplexes while the rest are still single screen cinemas. “Seven screens cater to one million people in India vis-a-vis over 100 screens in US.
The reason, as Sunil points out, is that 50 percent of Indian population still has no access to cinemas. Listen to FULL AUDIO SONGS JUKEBOX from the movie Bajrangi Bhaijaan Starring Salman Khan, Kareena Kapoor exclusively from T-Series.00:02 SELFIE LE LE RE04:5. Even if we can increase the footfalls to five percent, it will hugely benefit the overall revenue of Indian cinema,” said PV Sunil, director and CEO of Carnival Cinemas. “It’s startling to know only two percent of India’s population has watched the film, which has collected over Rs 300 crore from Indian theatres. But in a session on increasing footfalls in theatres at the ongoing Indywood Film market, it was revealed that only three crore and 21 lakh people have so far watched Bollywood blockbuster Bajrangi Bhaijaan in cinemas. Song: Tu Jo Mila (Official Full Video Song) Singer: K.K. Superstar Salman Khan’s blockbuster Bajrangi Bhaijaan, which raked in over Rs.300 crore at the Indian box office, has been watched by a mere two percent of approximately 130 crore Indian population in theatres, says a cinema chain official.Īccording to reports, a staggering 74.5 million people, across India, tuned into the TV premiere of the film last month.